Established in 2010 by A. Sabine Warlich, House of Iconic provides a multi-disciplined hub to a niche international clientele of entrepreneurs and business leaders.

  • Brand Architecture 

  • Thought Catalyst 

  • Change Agent, Cross-Discipline, Synergies, Communication and Alignment

  • Creative Director, Visual Communication

  • Emerging and Disruptive Business Opportunities

  • Future Market Evolution and Holistic Response Strategies

  • Thought Architecture both, In-Detail and Big-Picture Perspective  

  • Agile Product Development, Design, IP Development


I believe that all human beings have the longing and capacity to transform themselves into individuals with exceptional professional expertise combined with emotional intelligence skills. I believe in the potential of brands to be of service to society and humanity while creating shareholder wealth. I believe in serving every client in every interaction with the purpose to demonstrate expertise, empathy, trustworthiness and generosity.

I believe that brand strategy should be an exercise in human psychology and that

brands need to author their own narratives and find a higher purpose.  

I believe that your brand should be the answer to a human desire - 

to break our daily routine to solve our daily problems and to

give us the magic of happiness - if only for a moment.


Get in touch with me.


 We are entering a new expanse of human awareness - and what could be more symbolic as the ancient sign of a new consciousness, wild and free, a breathtaking beauty - Pegasus.  The meaning of the Pegasus serves to attain ultimate freedom with no boundaries of time and space. This magnificent creature comes to us to lift us above the ordinary, to take us to experience something extraordinary.

Pegasus is a symbol to go beyond limitations, to connect to our innermost vision, to be recognised and brought forth.

"Ahhh, to thunder across the lands,

to fly among the clouds, soaring over the oceans, reaching lands that have yet to be explored, yet to be discovered..."           


Sabine works directly with motivated individuals, interpreting their ideas, goals, ethos and their WHY, establishing strategy models and providing all the resources needed to confidently drive an enterprise forward - locally and globally. Ultimately, she transfers perceived problems into success strategies.

She brings to her clients recognised expertise in the field of decoding below conscious or camouflaged drivers and finding new connections where others only see messy brain dumps.  Sabine loves these joyous “Aha!” moments in problem-solving when a previously unsolvable puzzle becomes suddenly clear and creates a momentum beyond expectations. 


Presently based in Australia, near Brisbane, Sabine works globally. Her geographical experience includes Europe, Australasia and the US as well as markets in SE-Asia, Japan, Hongkong and Taiwan.



© 2012 by S.Warlich