Macro Trend - Power to the People
"You’ve probably heard that 'American Idol' garners more votes than the presidential election..."
The Internet, reality TV and new branding tactics have given consumers new ways to engage with brands and their products.
Customers are no longer passive, but now they are active and empowered contributors.
Giving power to the people allows a brand to extend beyond its typical space and employ new tactics to connect customers together for a cause.
Interested to find out more? Just contact me.