Macro Trend - Supreme Regionalism
"There will be a great wish for authenticity in the future. The ongoing globalization is erasing regional specialness with the speed of a bullet."
Brand recognition will be as important in the future as today, but if we hold for true that a brand is a perception in a consumer’s mind, the physical deliverance of great products will be even more important.
Moreover - If they are produced in faceless factories and and look like it, they will not be experienced as authentic and credible any longer. We will see a new 'Supreme Regionalism' grow as a reaction to the present standardization, were locally produced and controlled products will be preferred. This is a great possibility to differentiate product offerings and create brand substance.
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