Don’t Rebrand the Product. Rebrand the Problem.
- antjesabine
- Jul 21, 2024
- 1 min read
Updated: Jul 26, 2024
The world has changed. Here’s how to adapt your Brand Strategy.
Don’t Rebrand the Product—Rebrand the Problem.
If you rebrand the product in isolation, you put yourself in a lineup with other products -- you become commoditized. Rebranding the problem can elevate your brand and make you a singular choice.
Action for the Brand Leader
Conducting deep psychographic research and understanding the REAL human problem in the context of your product or service will present a real brand opportunity.
There is something much bigger behind just a product. There is always the human dimension to discover.
Reframe the problem/solution your product offers the consumer. Address outdated perspectives and find the relevant emotions involved.
This can also lead to a reframing of outdated target groups.
Ready to boost your Brand performance?
Let's talk.
A. Sabine Warlich @ House of Iconic, 2024
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