The world has changed. Here’s how to adapt your Brand Strategy.
Don’t Rebrand the Product—Rebrand the Problem.
If you rebrand the product in isolation, you put yourself in a lineup with other products -- you become commoditized. Rebranding the problem can elevate your brand and make you a singular choice.
Action for the Brand Leader
Conducting deep psychographic research and understanding the REAL human problem in the context of your product or service will present a real brand opportunity.
There is something much bigger behind just a product. There is always the human dimension to discover.
Reframe the problem/solution your product offers the consumer. Address outdated perspectives and find the relevant emotions involved.
This can also lead to a reframing of outdated target groups.
Ready to boost your Brand performance?
Let's talk.
A. Sabine Warlich @ House of Iconic, 2024
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