There has been storytelling as long as there have been humans on this planet.
Storytelling is how people
store and remember information.
Stories give context to
allowing the mind to process
and retrieve it when needed.
travel across time,
across cultures and across target audiences.
This understanding is more
important today than ever
with the explosion of information
and marketing messages
all around us.
Finding your story behind your brand is essential and finding a purpose, a greater story to link your enterprise with, is vital.
Storytelling is the only way to create a message that travels, that evolves, that unifies and that gives consumers a framework to absorb, understand and internalize your brand DNA and message. Also, it’s the only way to protect your brand against commoditization and IP copying or imitation. Your story's content and main protagonists can't be transferred without losing meaning and context.
The Power of the Universe
My process for maximizing the power of your story is the ideation of your vision, values and brand personality into a defined space to express emotions, actions and inspiration. Because great brands are more than data. Great brands are great stories.
More coming soon!
Want to talk story? Contact me.